FOR IMMEDIATE RELEASE

“Birthday Suit” street portraits made by a nude photographer.

At The Window Gallery, Charing Cross Rd, London, from 2nd to 9th of November.

“Birthday Suit” is a photographic action project that that explores the boundaries of social acting. The final result of this project will be a series of classical portraits portrayed in a particular frame situation.  People will be stopped on the street and paid £1.13 to go behind the black curtain that covers a shop window where they will be portrayed by a nude photographer that stands inside the shop window. The situational agreement is a dualism of power: the artist seduces the model engaging him in a voyeuristic situation where the spectator has a strong advantage: being dressed. On the other hand, the photographer has the power to determine the situation through the photographs. When the spectator is photographed, he is suddenly naked. Naked in front of nudity.  

Related with a suspicious sense of malice, the payment for the model is, inverting what happens in a peep show, a compensation to approach art. The amount of money is strictly calculated: average payment multiplied by time spend, multiply by the poverty coefficient of the artist.  Phase two of the project will see the images of his gazing public displayed as a series of classical portraits.   

Birthday Suit at The Window Gallery   107-109 Charing Cross Rd, W1

Pablo Chiereghin
At his second exhibition in London, Pablo Chiereghin’s approach to art has been shaped by the juxtaposition between his upbringing in the conservative and “average” Venice area, and his adult life in major European cities. He uses irony and nonsensical approach to question contemporary behaviours trying to re-define live standards.

The project is part of “Seduced at the Window Gallery” an exhibition in collaboration with “Seduced: Art and Sex from Antiquity to Now” at the Barbican Art gallery.

www.seduced-twg.com

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