The Time Wasting Projects

Italian photographer Pablo Chiereghin presents his first UK exhibition as part of Central S.Martins’ CROP postgraduate show  running from 16^th to 21^st of June.

A former collaborator of various Italian advertising agencies, Pablo Chiereghin’s approach to art has been shaped by the juxtaposition between his upbringing in the conservative and “average” Venice area, and his adult life in major European cities where people struggle to handle all the glamorous messages delivered by an overcrowded media place. His last work uses performance art and stage photography to reveal the social concept of time, time spent, time wasted.  

Why “The Time Wasting Project”?Wasting time is an investigation exploring little moments and behaviours that question the contemporary metropolitan hurry. Why are we urged by the society to spend time in order to achieve a target? How does the society influence our personal life and behaviours? Why always follow procedures and why always look for a goal? The Time Wasting Projects takes in:

- Looking for God (time wasted 47 min) is a factual research of God. Nobody is expected to look for God in a drawer or out of the window or in a first aid box. Doing it, the process of researching becomes a nonsensical action. Pablo Chiereghin is a not believer although he spent most of his life in a strongly catholic country. In his life he had to relate with this presence and sometimes he looked for proof of the existence of God but, like the character of this series, with no results.

- One year of nails (time wasted 6h 52min) deals with life and death. Nails are a dead part of our body that, until we cut them off, they continue to be a part of our body. From 8 to 13 years the photographer used to bite his nails and one year ago he decided to collect his nails as a tribute to their existence. The year he spent growing them, cutting them and collecting them is an expression of the passing of the time, a metaphorical approach to death.

- Hiding useful stuff behind the furniture (time wasted 5 days 11h and 19min) is about addiction to objects. After hiding useful objects in his shared London flat, Pablo Chiereghin  photographed them and left them in the same position until someone looked for them or found them. The hiding was a performance which had provoked a few problems in our daily life. From these problems everybody had looked for a creative solution finding an alternative approach to a pre-structured situation.

- One person queue (time wasted 1h 22min) is a symptom of social order. Queuing is typical metropolitan behaviour, something strongly connected to the way people relate to others in public environments. The idea of a single person queuing is a paradox, a strange procedure of waiting, dismounting the whole concept of queuing, aims to question the need of routines and repeated behaviour.

For further information:

07960638205; pablo@pablochiereghin.com; www. pablochiereghin.com

Central Saint Martins
College of Art and Design
107 Charing Cross Rd
London WC2H 0DU

Crop Opening Time

16 June 12 pm - 8 pm

18 - 21 June

 12pm - 8 pm 

(closed 17 June)

Looking for God (time wasted 47min) - from The Time Wasting Projects.