FOR IMMEDIATE RELEASE

Seduced Show in collaboration with The Barbican Art Gallery London

The project Birthday Suit shown form 18th to 25th of January.

Pablo Chiereghin unveils the second and final stage of" Birthday Suit", a series of street portraits made by a nude photographer.

The 8 portraits, displayed as classical portraits, have been selected from the hundreds shots taken by the artist in the first stage of the project back in November 2007, where he stood nude inside a shop window and photographed people that had been randomly stopped in the street and paid to take part in the project.

 "Birthday Suit" is a photographic action that explores the boundaries of social acting. In the first part of the project People are stopped in the street and paid 1.13£ to go behind the black curtain that covers a shop window where they are portrayed by a nude photographer that stands inside the shop window. The situational agreement is a dualism of power: the artist seduces the model engaging him in a voyeuristic situation where the spectator has a strong advantage: being dressed. On the other hand, the photographer has the power to determine the situation through the photographs. When the spectator is photographed, he is suddenly naked. Naked in front of nudity.

 Related with a suspicious sense of malice, the payment for the model is, inverting what happens in a peep show, a compensation to approach art. The amount of money is strictly calculated: average payment multiplied by time spend, multiply by the poverty coefficient of the artist.

The project is part of "Seduced at the Window Gallery" an exhibition in collaboration with "Seduced: Art and Sex from Antiquity to Now" at the Barbican Art gallery.

Birthday Suit is at The Window Gallery in Charing Cross Road 107, W1, from 18th January until 25th January.

Pablo Chiereghin
At his second exhibition in London, Pablo Chiereghin's approach to art has been shaped by the juxtaposition between his upbringing in the conservative and "average" Venice area, and his adult life in major European cities. He uses irony and nonsensical approach to question contemporary behaviours trying to re-define live standards.

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